Illamasqua’s Autumn/Winter 2011 Theatre of The Nameless Collection
I recently attended the launch of Illamasqua’s Autumn/Winter 2011 Theatre of The Nameless Collection and I love the make-up. It is an adventure to try make-up inspired by the 1920s Berlin period.
“Theatre of the Nameless is a heady mixture of opulent hues, decadent pigments and fearless application. A bruised and burnished palette that gives a sensual slip, that bleeds color into color, worn through and kissed off.” - Alex Box, Illamasqua Creative Director
“This collection brings us back to the brand’s heritage, inspired by the essence of self-expression that transformed 1920s Berlin.” -Joseph Corré, Illamasqua Joint Managing Director
This rich and indulgent collection envelops the senses. Darkly sophisticated tones are accompanied by shocks of dazzling iridescence, creating a breathtakingly modern interpretation of the most illicit nightlife in history.
At the launch of the Autumn/Winter 2011 collection from Illamasqua, Theatre of the Nameless, lead U.S. makeup artist Andrea Helgadottir created two looks on one model, starting with a wearable everyday look, then building upon it to create an inspired art deco style. With the rich and indulgent makeup, she matched darkly sophisticated tones with shocks of dazzling iridescence to transformed the day look to a daring new level for night.
DAY:
Using a foundation brush and just a pea size amount of Illamasqua’s Rich Liquid Foundation ($34), Helgadottir created a base with a velvet finish. She then used the versatile Illamasqua Intense Lipgloss in Façade ($20) on the eye area using her finger to dab the product onto the outside corners of the eye and directly onto the cheekbone to contour. She then applied the same product to the lips. Using a blush brush, she applied the neutral shade Shimmer Blusher in Ambition ($24) below the cheekbone, stroking it upward to make the cheekbone appear elevated, while allowing the shimmer blush to create an airbrushed, 3D effect. Helgadottir then used the light shimmer Pure Pigment in Beguile ($24) on the inner corners of the eyes to brighten the eyes. To accentuate the eye she lined above the upper lash line with the aubergine Precision Ink in Havoc ($27.50). She deemed this look “the dewy runway.”
NIGHT:
Helgadottier then crossed the threshold and embraced a world of unadulterated decadence. Using the Precision Ink in Havoc as her artistry tool, she outlined above the eye crease and connected it to the line above the upper eye lashes. She then filled in the model’s entire eye brows, branching out the lines on just the right side and began to paint interwoven lines – flowing them down to just below the ear. To fill in the intricate shapes, she used items from Illamasqua’s past collections, including Illamasqua’s Cream Pigments in Bedaub, Mould, Dab ($24 each) and Liquid Metals in Phenomena, Enrapture ($26 each). She then topped off the sections with Pure Pigment in Beguile to add a shimmer finish. Again inspired by the versatility of the products, Helgadottir applied the blue violet Lipstick in Kontrol ($22) from the new autumn winter collection onto the eye and blended in using Pure Pigment in Beguile with a brush to create a wet look. On the left eye, she used Illamasqua’s signature Sealing Gel ($15) to mix with the dark shimmer Pure Pigment in Zeitgeist ($24) to create a paste-like texture and transform the loose pigment into a water-resistant shadow for an added dramatic effect. Helgadottier then applied the rosed flush Shimmer Blusher in Morale ($24) between the precision ink crease line and the eye brow for a pop of color. She added the Illuminator in Halcyon ($20) to the décolleté to accentuate her collar bone. To finish this daring night look; she applied the deep pink Intense Lipgloss in Belladonna ($20) for a juicy finish. Helgadottier presented the look as “2 different looks, a strong eye and then something more playful.”
It’s time to cross the threshold and embrace a world of unadulterated decadence.
Theatre of the Nameless Product Range:
Pure Pigment $24
These versatile performers were made to be played with, giving a high-shine metallic finish of pure color in shimmering Zeitgeist (dark shimmer) and Beguile (light shimmer).
Precision Ink $27.50
Our most exotic colored Precision Ink yet, Havoc (aubergine) lets you scrawl hidden messages across your naked flesh, to be discovered at midnight by your secret lover.
Shimmer Powder Blusher $24
Mirroring the glimmer of starlight that illuminates this insomniac’s lair of unending night-time pleasures, the dusting of shimmer in our new blushers, Ambition (neutral) and Morale (rosed flush), adds a rich radiance to your face.
Intense Lipgloss $20
Full, glossy lips in dark, sultry Façade (grey pink) and Belladonna (deep pink) give you the ultimate high-shine power-pout that will stop them in their tracks at a hundred paces.
Lipstick $22
Color-intense lipstick with a highly pigmented formula in the dark, sultry and powerful shade of Kontrol (blue violet), gives you the deep-down confidence to dominate any situation.
Nail Varnish $14
Taking a lead from the color-coded specialities of the Wittenberg Platz’s domineering Boot Girls, Illamasqua introduces confident new shades in Taint (stone brown), Kink (bottle green), Vice (deep cerise), and Faux Pas (blue violet). Parading a kinky new waxy ‘rubber-look’ finish, each Theatre of the Nameless Nail Varnish bottle comes with a limited edition rubber lid.
Masquara $23
If the eyes are the windows of the soul, Illamasqua’s new Masquara in Raven (midnight black) reveals a heart of darkness with a new formula that lengthens, defines and dramatises lashes to extremes. The happy union of our unique brush design and smudge-proof formula ensures lashes can last the whole night through.
The Theatre of the Nameless Collection is now available in the US on Sephora.com and at select Sephora stores.
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