Living Proof Launches Restore Hair Care
Living Proof, the company that’s revolutionized the beauty world with its breakthrough technologies in No Frizz, Full, and Straight, launched its latest advancement in hair care: Restore. We all want beautiful hair, yet our routine efforts to achieve beautiful hair like washing, brushing, heat styling and processing actually leads to dryness or damage. Up to now women like me have tried to fix dryness and damage with products containing oils and silicones which leave hair feeling greasy and dirty. This leads to more washing, styling and processing which perpetuates the cycle of dryness and damage. The problem is high-porosity. Before hair is ever color-treated, processed or heat-styled, it is virgin hair - strong, smooth, soft, shiny and manageable. Virgin hair has a protective layer that is pefectly intact, which is why it is in such great condition but everyday routines damage this protective layer, making it highly porous. Therefore hair is unable to seal in moisture and becomes dull, rough, stiff, brittle and defenseless against damage. Oils and silicones mask dryness and damage under a heavy coating that weighs hair down.
I have used it for two weeks and have already seen an improvement in my hair texture as it is dull, dry, damaged and hard to manage and I will continue to use it. The solution is Living Proof Restore. It is the first weightless solution that reduces the porosity of dry or damaged hair to make it look, feel and behave like virgin hair. Their weightless shampoo, conditioner and mask treatment were developed with their moisutre-controlling molecule, PolyfluoroEster, to create a protective layer. This layer acts like the natural protective layer on virgin hair and reduces porosity by 100%. The end result is hair’s porosity is normalized to be like virgin, healthy hair. Restore also increases the hair’s resistance to breakage by up to five times, while healing, protecting and preventing further damage. Restore can do this all weightlessly as 94% of women agree, Restore does not weigh hair down but helps stop the cycle of dryness and damage.
The benefits of Restore are:
- Reduces porosity by 100% (with 5 uses)
- 5X more resistant to breakage (with 5 uses)
- Smoothes the cuticle
- Increases softness and shine
- Improves manageability and body
- Targets dry and damaged sites, root to tip
- Protects against further damage
- Heals each strand over time
Key Ingredients:
- PolyfluoroEster, Living Proof’s patented moisture-controlling molecule
- A unique, sulfate-free blend creates ultra-mild, color-safe cleansing
- Creatine, an amino-acid derivative, contributes to smoothing
- Hydrolized Wheat Protein and nourishing conditioning agents strengthen and protect
- Tucuma Seed Butter, containing essential fatty acids, enhances softness and shine
Usage:
The first step to breaking the cycle of dryness and damage is to use Restore Shampoo and Conditioner. For more intensive treatment, use Restore Mask Treatment after first cleansing with Restore Shampoo. Squeeze excess water from hair and apply enough of the mask treatment to coat hair root to tip. Restore Mask Treatment is lightweight and appropriate for fine hair. Gently comb the Mask Treatment through if desired. After five minutes, rinse completely. Restore Mask Treatment can be used in place of Restore Conditioner up to two times weekly, depending on the severity of your hair’s dryness or damage. It’s also safe for color-treated hair.
Restore is now available at Sephora, QVC, Ulta, Nordstrom and LivingProof.com; $28 for Shampoo (8 oz), $28 for Conditioner (8 oz), and $42 for Mask Treatment (8 oz).
Living Proof is a company of scientists from some of the world’s leading university and research laboratories working together with beauty experts towards one common goal: to invent breakthrough formulas that reliably provide beautiful results you can see from across the room.
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