The new L’Eau de Chloé fragrance is a rare elegance with surprising modernity. The fragrance is fresh and makes you feel free, spontaneous, radiant and feminine. The fresh and clean spring-like scent is one of my favorites. L’Eau de Chloé is an original interpretation of the Chloé Rose. Created in 2008 by Michel Almairac (Robertet), Chloé’s signature fragrance attained classic status in a few short seasons. This city-chic rose scent, so instantly recognizable, now reveals itself in a new and different light. A declaration of freedom fresh from the Chloé rose garden. The work of the same perfumer, L’Eau de Chloé contains an exceptional concentration of distilled rose water, which lends it a rare refreshing feeling. Light as dew, this chypre rose seems suffused with pure oxygen. A delicate citrus harmony recalls summer’s luscious ice-cool lemonades. At once spirited and elegant, airy and ethereal, the rose leaves a subtle presence on the skin. Little by little, patchouli appears in sophisticated touches, evoking the luxury and perfection of wearing a flawlessly finished garment.
The iconic bottle is elegant and classic. Shadowing the now familiar silhouette, L’Eau de Chloé reprises the pure lines of a luxurious glass cube. Whereas the bottle of Chloé Eau de Parfum is encased in the lustrous sheen of metal, this new interpretation is revealed through sheer, clear glass. The iconic ribbon, now with a soft green hue, echoes the spring freshness of the fragrance. Finished with a silver metal cap, the spray is presented in an aniseed box, with the Chloé logo embossed in white.
Chosen for her natural beauty and her spontaneous personality, the French actress and model Camille Rowe-Pourcheresse is the new face of L’Eau de Chloé. The talented ambassadress just 21 years old, has already worked with the world’s top fashion photographers, and was recently seen in the movie “Our Day Will Come”, directed by Romain Gavras, and starring Vincent Cassel.
Like the free-spirited scent itself, the advertising campaign for L’Eau de Chloé – a film by Mario Sorrenti and visuals by Camilla Akrans – captures a delicate femininity with bubbles of innocence. Far from the city contraints, Camille Rowe-Pourcheresse escapes into nature. A free, frank gaze, a joyous spontaneity, a light-as-air sensation and a sun-drenched beauty, at once pure and perfect. Check out the next post to watch the video/TV ad campaign. I recommend you try the new fragrance yourself! It’s definitely a must-have this spring!
L’Eau de Chloé retails:
3.4 oz EDT: $85
1.7oz EDT: $65
6.7oz body lotion: $40
6.7oz shower gel: $30
2.5oz hand cream: $30
L’Eau de Chloé is available at all authorized Chloe retailers nationwide.
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